“Our goal was to create a modern, cutting edge identity that represented Penn College’s traits of bold innovation and institutional pride, all while paying homage to our past & campus geography.”

MATT BLYMIER / PCT

BRAND ASSESSMENT

Penn College desired to create an athletic identity representative of it’s bold, innovative, and cutting-edge reputation. Further, the objective was to replace its existing 25-year logo with a cohesive system of marks that showcased the college’s unique institutional and geographical characteristics.

ORIGINAL ATHLETIC MARK

ACADEMIC SEAL

WILDCAT ATHLETICS

DEGREES THAT WORK

WILDCAT ATHLETICS

DEGREES THAT WORK

“In addition to being a universal symbol for technology-based programs, the metal cog also carried traits of synergy, power, & motion ideal for an athletic identity.”

SKYE DILLON / SDS

CONCEPTION

THE WILDCAT

APPLIED TECHNOLOGY

WILLIAMSPORT, PA LANDSCAPE

CONSTRUCTION

THREE ERAS REPRESENTED

COG-INSPIRED FONT

METAL-FORGED, PCT STUDENTS SHINE

BASED IN WILLIAMSPORT

COMPLETION

CORE PRIMARY MARK

ADDITIONAL PRIMARY MARKS

SECONDARY MARKS

TERTIARY MARKS

UNIFORM LETTERING

SPORT-SPECIFIC MARKS

“This identity ties our history to both our present as well as future. It is a sleek, stoic, & modern design that will transcend generations, invoking pride & capturing not only who we are, but what & where we come from.”

JOHN VANDEVERE / PCT

UNIFORMITY

THE NEW PENN COLLEGE ATHLETICS IDENTITY SYSTEM WAS CREATED BY SKYE DESIGN STUDIOS, A BRAND IDENTITY & DESIGN FIRM BASED IN THE GREATER NEW YORK CITY AREA. LEARN MORE AT SDSBRANDING.COM