“Our goal was to create a modern, cutting edge identity that represented Penn College’s traits of bold innovation and institutional pride, all while paying homage to our past & campus geography.”
MATT BLYMIER / PCT
BRAND ASSESSMENT
Penn College desired to create an athletic identity representative of it’s bold, innovative, and cutting-edge reputation. Further, the objective was to replace its existing 25-year logo with a cohesive system of marks that showcased the college’s unique institutional and geographical characteristics.
ORIGINAL ATHLETIC MARK
ACADEMIC SEAL
WILDCAT ATHLETICS
DEGREES THAT WORK
WILDCAT ATHLETICS
DEGREES THAT WORK
“In addition to being a universal symbol for technology-based programs, the metal cog also carried traits of synergy, power, & motion ideal for an athletic identity.”
SKYE DILLON / SDS
CONCEPTION
THE WILDCAT
APPLIED TECHNOLOGY
WILLIAMSPORT, PA LANDSCAPE
CONSTRUCTION
THREE ERAS REPRESENTED
COG-INSPIRED FONT
METAL-FORGED, PCT STUDENTS SHINE
BASED IN WILLIAMSPORT
COMPLETION
CORE PRIMARY MARK
ADDITIONAL PRIMARY MARKS
SECONDARY MARKS
TERTIARY MARKS
UNIFORM LETTERING
SPORT-SPECIFIC MARKS
“This identity ties our history to both our present as well as future. It is a sleek, stoic, & modern design that will transcend generations, invoking pride & capturing not only who we are, but what & where we come from.”
JOHN VANDEVERE / PCT
UNIFORMITY
THE NEW PENN COLLEGE ATHLETICS IDENTITY SYSTEM WAS CREATED BY SKYE DESIGN STUDIOS, A BRAND IDENTITY & DESIGN FIRM BASED IN THE GREATER NEW YORK CITY AREA. LEARN MORE AT SDSBRANDING.COM
